Exclusive access to the most trusted industry vendors.

Unlock curated vendor partnerships, exclusive savings, and the support you need to grow your wellness, fitness, or health business.

Exclusive access to the most trusted industry vendors.

Unlock curated vendor partnerships, exclusive savings, and the support you need to grow your wellness, fitness, or health business.

Who is this for?

If you buy equipment, services, or subscriptions, you’ll benefit from the collective power of ASA.

How it works

Step 1
Join The Alliance
Sign up and get instant access to exclusive member benefits. It’s quick, free, and designed to deliver value from day one.
Step 1
Step 2
Browse Trusted Vendors
Explore our curated directory of suppliers, each one pre-vetted for quality, ethics, and alignment with our values.
Step 2
Step 3
Unlock Member-Only Discounts
Use your unique discount codes or links to save up to 20% on equipment, services, software, supplements, and more.
Step 3
Step 4
Make Smart, Aligned Purchases
Every transaction you make supports your business and strengthens a conscious wellness economy. No pressure, just real value.
Step 4
Step 5
Grow with the Network
Enjoy ongoing access to featured offers, new vendors, and expert insights from industry leaders.
Step 5

Marketplace categories

Equipment & Recovery

From functional training to advanced recovery technologies.

Software & SaaS

Scheduling, CRM, automation, and studio management tools.

Supplements & Nutrition

Whole-health solutions backed by science and aligned with your ethos.

Business Services

Consultants, educators, legal, financial, and marketing experts.

Biohacking & Regenerative Health

Innovative tools for performance, longevity, and healing.

Retail & Lifestyle

Branded goods, apparel, eco-products, and wellness accessories.

Trusted by wellness leaders

Michael Tran

Fitness Center Manager

 

“The ASA platform is a game-changer. We’ve gained access to exclusive deals that have significantly boosted our bottom line.”

Jessica Lee

Wellness Studio Owner

“Joining ASA has transformed our procurement process, saving us time and money while connecting us with top-tier suppliers.”

Frequently asked questions

The Affinity Supply Alliance (ASA) is a a curated marketplace that connects wellness, fitness, and health businesses with trusted, pre-vetted suppliers. As a member, you gain access to exclusive discounts, simplified purchasing, and values-aligned vendors, helping you save time, money, and energy as you grow your business.

No. Membership in the ASA is currently free for wellness, fitness, and health businesses. Our goal is to make access to high-quality suppliers and exclusive offers simple, accessible, and impactful.

Our vendor partners offer exclusive member-only discounts, typically between 15% and 20%, on a wide range of products and services; from equipment and software to supplements, consulting, and recovery technologies.

Each vendor listing in your member dashboard includes a unique discount code, affiliate link, or booking instruction. Just follow the directions provided and your discount will be automatically applied or manually honoured by the vendor.

Yes. Every vendor goes through an approval process to ensure their products, services, and values align with the AFFINITY Supply Alliance mission. We prioritize integrity, quality, and mutual success.

Absolutely. If you love working with a supplier and think they’d be a great fit, let us know. We’re always open to aligned recommendations.

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Membership options

Membership options

Basic Membership

(Upgrade to Premium Anytime)
Free
  • Access to a curated directory of industry vendors (no discounts)
  • Industry updates and insights
  • Invitations to webinars, roundtables, and events
  • Community connection (newsletter, group updates)

Premium Membership

$ 120
  • Full access to the premium Vendor Directory
  • Exclusive member-only discounts (10–25% typical savings)
  • Personalized discount codes for direct vendor checkout
  • First access to new supplier partnerships and special deals
  • Discounted training, tools, and certifications from partner providers
  • Significant annual savings on SaaS platforms

Basic Membership

Free
  • Access to a curated directory of industry vendors
  • Industry updates and insights
  • Invitations to webinars, roundtables, and events
  • Preview of select vendor offers (limited-time access trials)
  • Community connection (newsletter, group updates)
  • Ability to upgrade to Premium anytime

Premium Membership

$ 120
  • Full access to the premium Vendor Directory
  • Exclusive member-only discounts (10–25% typical savings)
  • Personalized discount codes for direct vendor checkout
  • First access to new supplier partnerships and special deals
  • Discounted training, tools, and certifications from partner providers
  • Significant annual savings on SaaS platforms
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Basic membership

Select The Industry You Primarily Work In *
What is your role title and what business do you work for? What type of products would you like the ASA marketplace to provide?

Premium membership

Select The Industry You Primarily Work In *
What is your role title and what business do you work for? What type of products would you like the ASA marketplace to provide?

Featured Vendor Package

Vendor Name *
What's the name of your brand or business?
Vendor Description *
Tell us about your business. This will be listed publicly with your vendor listing.
Discount *
Tell us your offer - e.g. 15% off
How to Claim *
Please provide detailed instructions on how our members can claim your discount. If there is a coupon code our members must use, please include this.
Upload Business Logo *
Maximum file size: 1 GB
The logo will be uploaded on our website at 200px high x 300px wide. For best results, please upload a logo using these dimensions.
Which Category Best Fits Your Offer? *
Vendor Tags *
Select exisiting tags to help describe your offerings. Additionally, add new tags that are appropriate to your offerings.

Standard Vendor Listing

Vendor Name *
What's the name of your brand or business?
Vendor Description *
Tell us about your business. This will be listed publicly with your vendor listing.
Discount *
Tell us your offer - e.g. 15% off
How to Claim *
Please provide detailed instructions on how our members can claim your discount. If there is a coupon code our members must use, please include this.
Upload Business Logo *
Maximum file size: 1 GB
The logo will be uploaded on our website at 200px high x 300px wide. For best results, please upload a logo using these dimensions.
Which Category Best Fits Your Offer? *
Vendor Tags *
Select exisiting tags to help describe your offerings. Additionally, add new tags that are appropriate to your offerings.