Exclusive access to the most trusted industry vendors.
Unlock curated vendor partnerships, exclusive savings, and the support you need to grow your wellness, fitness, or health business.
Exclusive access to the most trusted industry vendors.
Unlock curated vendor partnerships, exclusive savings, and the support you need to grow your wellness, fitness, or health business.











Who is this for?
- Gyms, Health Clubs, Fitness Studios & Personal Trainers
- Wellness Clinics, Integrative Health Practices & Allied Health
- Yoga Studios & Boutique Operators
- Health Spas, Retreat Centers & Regenerative Medicine Providers
- Gyms
- Health Clubs
- Fitness Studios
- Personal Trainers
- Wellness Clinics
- Integrative Health Practices
- Allied Health
- Yoga Studios
- Boutique Operators
- Health Spas
- Retreat Centres
- Regenerative Medicine Providers
If you buy equipment, services, or subscriptions, you’ll benefit from the collective power of ASA.
How it works
Join The Alliance
Browse Trusted Vendors
Unlock Member-Only Discounts
Make Smart, Aligned Purchases
Grow with the Network
Marketplace categories
Equipment & Recovery
From functional training to advanced recovery technologies.
Software & SaaS
Scheduling, CRM, automation, and studio management tools.
Supplements & Nutrition
Whole-health solutions backed by science and aligned with your ethos.
Business Services
Consultants, educators, legal, financial, and marketing experts.
Biohacking & Regenerative Health
Innovative tools for performance, longevity, and healing.
Retail & Lifestyle
Branded goods, apparel, eco-products, and wellness accessories.
Trusted by wellness leaders
Michael Tran
Fitness Center Manager
“The ASA platform is a game-changer. We’ve gained access to exclusive deals that have significantly boosted our bottom line.”
Jessica Lee
Wellness Studio Owner
“Joining ASA has transformed our procurement process, saving us time and money while connecting us with top-tier suppliers.”
Frequently asked questions
The Affinity Supply Alliance (ASA) is a a curated marketplace that connects wellness, fitness, and health businesses with trusted, pre-vetted suppliers. As a member, you gain access to exclusive discounts, simplified purchasing, and values-aligned vendors, helping you save time, money, and energy as you grow your business.
No. Membership in the ASA is currently free for wellness, fitness, and health businesses. Our goal is to make access to high-quality suppliers and exclusive offers simple, accessible, and impactful.
Our vendor partners offer exclusive member-only discounts, typically between 15% and 20%, on a wide range of products and services; from equipment and software to supplements, consulting, and recovery technologies.
Each vendor listing in your member dashboard includes a unique discount code, affiliate link, or booking instruction. Just follow the directions provided and your discount will be automatically applied or manually honoured by the vendor.
Yes. Every vendor goes through an approval process to ensure their products, services, and values align with the AFFINITY Supply Alliance mission. We prioritize integrity, quality, and mutual success.
Absolutely. If you love working with a supplier and think they’d be a great fit, let us know. We’re always open to aligned recommendations.
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Renowned Vendors
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Membership Community
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Average Savings
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customer satisfaction
Membership options
Membership options
Basic Membership
(Upgrade to Premium Anytime)-
Access to a curated directory of industry vendors (no discounts)
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Industry updates and insights
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Invitations to webinars, roundtables, and events
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Community connection (newsletter, group updates)
Premium Membership
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Full access to the premium Vendor Directory
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Exclusive member-only discounts (10–25% typical savings)
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Personalized discount codes for direct vendor checkout
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First access to new supplier partnerships and special deals
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Discounted training, tools, and certifications from partner providers
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Significant annual savings on SaaS platforms
Basic Membership
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Access to a curated directory of industry vendors
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Industry updates and insights
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Invitations to webinars, roundtables, and events
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Preview of select vendor offers (limited-time access trials)
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Community connection (newsletter, group updates)
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Ability to upgrade to Premium anytime
Premium Membership
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Full access to the premium Vendor Directory
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Exclusive member-only discounts (10–25% typical savings)
-
Personalized discount codes for direct vendor checkout
-
First access to new supplier partnerships and special deals
-
Discounted training, tools, and certifications from partner providers
-
Significant annual savings on SaaS platforms