Effective Date: 6/5/25
Last Updated: 6/5/25

Welcome to AFFINITY Supply Alliance (“we,” “us,” or “our”). We are committed to protecting your privacy and handling your personal information with care and integrity. This Privacy Policy outlines how we collect, use, and protect your information when you visit our website or engage with our services.

1. Who This Policy Applies To

This policy applies to:

• Members (business owners/operators in the wellness, fitness, and health industries)
• Vendors/Partners (suppliers listed in our marketplace)
• Visitors or users of our website: affinitysupplyalliance.com

2. Information We Collect

a) Personal Information You Provide

We collect personal information when you:

• Sign up as a member or vendor
• Submit an inquiry or complete a contact form
• Engage in a transaction or redeem a vendor offer

This may include:

• Name, email, phone number
• Business name and industry
• Address and location
• Billing or invoicing information (vendors)
• Login or account credentials

b) Automated Information

We may collect non-personal data via cookies, pixels, or analytics tools such as:

• IP address and location
• Browser type and device
• Pages viewed and time spent on site
• Referral URLs or campaigns

We use this data to improve website performance, user experience, and marketing effectiveness.

3. How We Use Your Information

We use your information to:

• Facilitate your membership or vendor participation
• Share vendor discount offers with members
• Monitor coupon and affiliate link performance
• Improve our website and member experience
• Send newsletters, updates, and promotional emails (you may opt out anytime)
• Comply with legal obligations and platform security

We do not sell or rent your personal information to third parties.

4. How We Share Your Information

We may share your information with:

• Trusted third-party service providers who help us operate our platform (e.g., email marketing, analytics, affiliate tracking, website hosting)
• Vendor partners—but only as needed to fulfill your request (e.g., verifying a redeemed discount)
• Legal or governmental authorities if required by law

All third parties are required to maintain the confidentiality and security of your data.

5. Affiliate & Tracking Technologies

Some vendors use tracking pixels or unique coupon codes to monitor redemptions. These tools may collect limited behavioral data such as page visits or purchases made through a tracked link.

We do not have access to sensitive customer data beyond affiliate reporting and anonymized engagement metrics.

6. Data Security

We implement industry-standard measures to protect your information:

• SSL encryption on all data transmissions
• Secure, password-protected admin access
• Limited access to personal data on a need-to-know basis
• Regular security updates and best practice compliance

While no system is 100% secure, we take every reasonable step to safeguard your data.

7. Your Privacy Rights

Depending on your location, you may have the right to:

• Access or request a copy of your data
• Correct or update inaccurate information
• Request deletion of your account or data
• Withdraw consent for specific uses of your data
• Lodge a complaint with a data protection authority

To exercise any of these rights, please contact us at:

[email protected]

8. Cookies Policy

We use cookies to:

• Improve site performance and personalization
• Analyze website traffic
• Enable affiliate tracking where applicable

You can manage cookie settings via your browser. Disabling cookies may impact your experience on our site.

9. Third-Party Links

Our platform may contain links to third-party websites or offers. We are not responsible for their privacy practices or content. Please review the privacy policies of those sites before sharing your information.

10. Changes to This Policy

We may update this Privacy Policy occasionally to reflect changes in law, technology, or our services. Any updates will be posted here with a revised “Last Updated” date.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or how your information is handled, please contact us:

[email protected]